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Reasons that Compel Consumers to Open Their Direct Mail
Source: Vertis Customer Focus: DM 2009 as reported in DMA's 2009 Statistical Fact Book. At InfoSeal we think a pressure seal mailer is a terrific direct mail format. A pressure seal self mailer automatically incorporates three of the top five industry recognized reasons that consumers open a direct mail piece. For example, nearly everyone has received a pay check, tax notice, jury summons, tax refund check or municipal/government notice of some sort that was designed using a pressure seal self mailer. Consumers relate a pressure seal self mailer to an important document or notice that they should not ignore. InfoSeal can incorporate features which include labels, ID Cards, window die cuts, return envelopes and other features to enhance the appeal of the mailer once it is opened. Review the list above. Take a look at some of the products on our website. Then decide if its time you called InfoSeal about pressure seal self mailers.
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